Forward thinking – Launch and Pop up events

Thinking forward, I see that a physical launch party would be a great idea for this project. I also think that there are areas for potential pop up events.

I was really inspired when reading about Hilary Kerr and Kathrine Power co founders of Who What Wear? on one of their latest project called Obsessee, an entirely social brand spread across networks like Snapchat and Instagram aimed at the new holy grail demographic for marketers: women growing up in Generation Z, aged from 12 to 22.

They created a pop up shop ….obsesseeirl_day1_0002_trtmtPower, Kerr, and their team held an Obsessee pop-up at Los Angeles’ popular The Grove shopping center this past summer. The catch: young women attendees could only make purchases using social currency, like Instagram or Facebook posts.

Social currency is a great idea, an idea defiantly to be explored.


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