Whilst I visited London for the day I took some natural street style pictures of who I believed to be my target market. Something i noticed about this generation is how they often have to mix their styles. workwear/mum wear or sports wear. Peoples days are busy rushing from work to the gym to then have to pick up children. It also struck me that the older women get above 30 they are less likely to follow a trend and more likely by this point to mix old and new fashions, the older they are quite often they are more confident unless they have lost their way. Many women might know what colours suit them but as their shape changes they may struggle with the fit of garments.