Market Research – Questionnaire

I created a questionnaire and have started getting some responses to it.

asking women 30 + these following questions has helped me access my target market market. Here are a few responses.

 

Gender: female

Age: 38

Education : 9 X GCSEs c and above

job: full time mum

Preferences and Habits

A couple of your Interests: horses, friends

Any hobbies: horse riding

Passions: horses and socialising

A word or two to describe your personality: fun, happy, passive and calm

Do you read any blogs/websites so which ones? None

Which magazines do you read? Ok, heat, closer, star

Does your job satisfy you? Yes

Favorite book: true stories

Favorite TV show: eastenders

Favorite movie genre: comedy

Favorite type of restaurant/food: Italian

If you had a completely free day, what would she spend it doing? Shopping or with horses

What type of device will you first access a brand on? iPhone

Social Habits

do you use these networks if so how often? P/D or P/W

Pinterest: p/w

Twitter: no

Google+: p/d

Facebook: p/d

LinkedIn: no

Instagram: no

YouTube: p/d

Other social networks: no

Email: p/d

How often does she “go out” ?

where are you likely to go? Monthly into town

If you watch Youtube, what kind of videos are you likely to watch? Funny videos or educational

Money Habits

What do you enjoy spending money? Clothes, make up, pampering

What are you likely to splurge on? Clothes

What are your favourite fashion shops/brands? River island, h&m, asos, next

Do you shop for fashion and beauty online? Yes

Gender: Female

Age: 44

Education level: Masters/Professional qualification

job: Insight Manager

Preferences and Habits

A couple of your Interests: Travel, food, wine, tv, music, art, architecture

Any hobbies: not really

Passions: all of my interests are my passions

A word or two to describe your personality: caring

Do you read any blogs/websites so which ones? lots of different ones depending on what I’m researching at the time, none regularly.

Which magazines do you read? again depends on my mood and what I want to look at in that moment. Tend to read Wallpaper

Does your job satisfy you? Yes

Favorite book: Mainly non-fiction, but Shadow of the Wind is a favourite

Favorite TV show: Walking Dead, Game of Thrones

Favorite movie genre: Foreign films, action, drama, sci fi

Favorite type of restaurant/food: anything vegan, couldn’t live without avocados!

If you had a completely free day, what would she spend it doing? Meeting friends for food and drinks somewhere nice

What type of device will you first access a brand on? smart phone

Social Habits

do you use these networks if so how often? P/D or P/W

Pinterest: less than weekly

Twitter: less than weekly

Google+:  less than weekly

Facebook: at least 10 times a day

LinkedIn: 4 times a week

Instagram: 5 times a week

YouTube: 2 times a week

Other social networks: whats app 5 times a day

Email: multiple times a day at work, personal emails once a day

How often does she “go out” ? 3 times a month

where are you likely to go? dinner or to bars

If you watch Youtube, what kind of videos are you likely to watch? Music videos

Money Habits

What do you enjoy spending money? travel, food and drinks

What are you likely to splurge on? travel

What are your favourite fashion shops/brands? New Look, sell vegan friendly shoes!

Do you shop for fashion and beauty online? Yes but only really with brands I know and trust

Gender: female /react-text

react-text: 180 Age: 38 /react-text

react-text: 183 Education level: degree /react-text

react-text: 186 job: youth worker /react-text

react-text: 190 Preferences and Habits /react-text

react-text: 193 A couple of your Interests: reading walking my dog yoga and socialising  /react-text

react-text: 196 Any hobbies: reading/dog /react-text

react-text: 199 Passions: Supporting young people  /French Bulldogs  /react-text

react-text: 202 A word or two to describe your personality: out going and caring  /react-text

react-text: 205 Do you read any blogs/websites so which ones? Not particularly  /react-text

react-text: 208 Which magazines do you read? I don’t really /react-text

react-text: 211 Does your job satisfy you? Yes /react-text

react-text: 214 Favorite book: hundreds to many to mention but general rule of thumb is murder mystery  /react-text

react-text: 217 Favorite TV show: anything reality Tv  /react-text   react-text: 219  and hunted /react-text

react-text: 222 Favorite movie genre: action /react-text

react-text: 225 Favorite type of restaurant/food: Mexican  /react-text

react-text: 228 If you had a completely free day, what would she spend it doing? Dog walk, spa shopping and cream tea  /react-text

react-text: 231 What type of device will you first access a brand on? Mobile phone /react-text

react-text: 235 Social Habits /react-text

react-text: 238 do you use these networks if so how often? P/D or P/W /react-text

react-text: 241 Pinterest: no /react-text

react-text: 244 Twitter: no /react-text

react-text: 247 Google+: no /react-text

react-text: 250 Facebook: every day 1 hour ish /react-text

react-text: 253 LinkedIn: no /react-text

react-text: 256 Instagram: no /react-text

react-text: 259 YouTube: maybe once a week ish /react-text

react-text: 262 Other social networks: /react-text

react-text: 265 Email: daily various amounts /react-text

react-text: 269 How often does she “go out” ? Monthly  /react-text

react-text: 272 where are you likely to go? Meal cocktail bar Butlins!!  /react-text

react-text: 276 If you watch Youtube, what kind of videos are you likely to watch? Funny animal or minecraft by accident when Dexters watching it!!! /react-text

react-text: 280 Money Habits  /react-text

react-text: 284 What do you enjoy spending money? Literally anything!! Mostly clothes  /react-text

react-text: 287 What are you likely to splurge on? This for the home and Christmas gifts /react-text

react-text: 290 What are your favourite fashion shops/brands? River island Zara new look next /react-text

react-text: 293 Do you shop for fashion and beauty  /react-text

react-text: 296 online? Yes- Next mainly but boohoo and Asos too  xx

Gender: female

Age: 30

Education level:  a levels plus further college education

job: PA

Preferences and Habits

A couple of your Interests: wine, cooking, creativity

Any hobbies: swimming skiing cycling

Passions:being a mummy, cooking

A word or two to describe your personality: fun loving and loyal

Do you read any blogs/websites so which ones?not really

Which magazines do you read?none exceot PETA now and then

Does your job satisfy you? Yes

Favorite book: love life live life and NY Danielle steel one

Favorite TV show: Hawaii 5 0

Favorite movie genre:

Favorite type of restaurant/food: fresh!

If you had a completely free day, what would she spend it doing? Eating and drinking

What type of device will you first access a brand on? Not sure?

Social Habits

do you use these networks if so how often? P/D or P/W

Pinterest one a week if that

Twitter:unless for work never

Google+: everyday

Facebook: always

LinkedIn: for work

Instagram:never

YouTube: sometime

Other social networks:

Email:for work constantly

How often does she “go out” ?

where are you likely to go?

Pub

If you watch Youtube, what kind of videos are you likely to watch? Motivation or emotions or instructions

Money Habits

What do you enjoy spending money? Clothes and food

What are you likely to splurge on? Daughters clothes

What are your favourite fashion shops/brands? Any

Do you shop for fashion and beauty online?yes

Gender: F

Age: 33

Education level: Diploma, NVQ4, Part-Qual Hons Degree.

job: I now have 1 (yippeee!) Financial Analyst / Assistant Management Accountant.

Preferences and Habits

A couple of your Interests:

Any hobbies: Cycling, Yoga, Meditating, Spinning, Walking, Gym

Passions: Education, achievement, art, economy, animals, sustainability (eco-warrior)

A word or two to describe your personality: Caring, Fun

Do you read any blogs/websites so which ones?

Which magazines do you read? Investors Chronical,Financial Times and i

Does your job satisfy you? Yes

Favorite book: Book of Dreams

Favorite TV show: Friends, Big Bang Theory, Egg Heads, QI, 8 out of 10 Cats

Favorite movie genre: Historical Drama

Favorite type of restaurant/food: Greek

If you had a completely free day, what would she spend it doing? Depends.. Seeing family, friends, cycle, gym, sorting out long awaited messy cupboards, nice long bath, little yoga / meditation

What type of device will you first access a brand on? iphone / laptop

Social Habits

do you use these networks if so how often? P/D or P/W

Pinterest:

Twitter:

Google+:

Facebook: once a week

LinkedIn: when looking to change job

Instagram:

YouTube:

Other social networks:

Email: everyday

How often does she “go out” ? Once / twice a month

where are you likely to go? 1812 / westbourne

If you watch Youtube, what kind of videos are you likely to watch? Rarely?!..

Money Habits

What do you enjoy spending money? Myself, Home

What are you likely to splurge on? Myself: jewellery, jackets, shoes, bags or homewares

What are your favourite fashion shops/brands? Mango, Oasis, Karen Millen, Ted Baker, Red Herring

Do you shop for fashion and beauty online? Fashion, beauty is one stop at Boots

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